Any good celebrity pitchman will refuse to endorse a product he doesn’t use. Amadeus, the seven-year-old Newfoundland that took over for Murphy the golden retriever for whom Murphy’s Paw is named, stands by this principle.
Among the things Amadeus would sit, or shake for are the American odor free bully sticks. Of course, Ami’s true love is treats, and he insists that the store carries his favorites: All U.S.A. made jerky and beef bones.
Not that it’s all work and no play.
When he isn’t working, you can find Ami greeting his furry friends at the shop’s Bark and Brew, a monthly gathering with beer and wine that will have dogs and owners alike wagging their tails.
410 Main St., Pleasanton, (925) 600-8925, murphyspaw.com. —Sarah Abfalter